Getting Customers to Purchase After Offering Free Trial
Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where you went wrong. Even better, simply start using these tips to get customers back in the door. Now Reach Out and Touch Someone On average, a lead will go cold within an hour. This really expresses the urgency with initiating immediate contact with a potential client. The quick and easy method is simply sending out an email. Maybe you get their email address when they sign up for a free trial or join your list to have a coupon mailed to them, but just make sure you have it. Automated emails will work fine to start with, and for those who forget they signed up, a welcome note will be waiting for them online. Toss In Additional Incentives Even though you have already provided a freebie, offering an additional incentive can really sweeten the deal. Do not think this means you need another freebie. Sandwich shops create simple loyalty programs with punch cards. Marketing as a service professional sometimes gives discounts for paying a year in advance. There are lots of additional incentive to offer, you just have to figure out which works best for your company. Keep On Talking When asked how much of a company’s monthly sales should go towards free trials, marketing experts said 10 percent. With that much money on the line, it is imperative to keep communication open between you and “freebie” customers. Make sure you are sending out periodic emails that are helpful in some way, and future clients will always have you in their minds. We can all be forgetful, so email reminders can go a long way as long as you are not sending them out daily. Many potential clients turn into “one-and-done” customers after receiving a free trial or discount. Luckily, the aforementioned tips can go a long way in preventing...
Read MoreGreat Lead Generation Strategies for Shoestring Budgets
Some small business owners have customers clamouring to get in the doors, but for most, working at lead generation is an important factor in success. Sadly, you will often find that this process is not as simple or affordable as one would hope. By paying attention to proven lead generation techniques, though, the process does not have to be difficult. By implementing the following strategies, in fact, you could start getting affordable leads immediately. Pony Up the Cash and Purchase Leads Not everyone agrees with the tactic of purchasing leads, but in reality, they are a legitimate tactic that can easily prove successful. Even though these lists are not overly expensive, avoid going too cheap. The tactic is only worth it if your leads are quality, and these leads only come from providers with successful track records. Ask for Customer Referrals You only have to look towards your current customers for a great lead generation tool. Research shows that almost two-thirds of marketing executives tout word-of-mouth as the Number 1 marketing strategy out there. Friends trust each other, and even if you have to offer a discount to get clients to tell their friends, it is worth it. Help Video Kill the Radio Star You can get all types of new leads with live webinars. Get your most informed employee to lead the “class” and make sure to get the word out early. Keep in mind, though, that webinars are not ideal for every small business. One would wonder, for instance, why lots of people would sign on for a webinar hosted by a bait-and-tackle shop. Luckily, companies that do not mesh with live webinars could instead offer online instructional videos. Always provide a call to action, or better yet, a sign-up form, when drawing in new customers with these videos. The video is a key part of content marketing, and since content marketing decreases the cost of leads by 13%, it is simply not smart to pass up this opportunity. Not all amazing marketing strategies cost an arm and a leg. Simply combine these lead generation strategies with other low-cost marketing tips, and you can watch your marketing budget go...
Read MoreEmail Marketing
Email Marketing Email marketing is one of the most profitable marketing strategies you can use in your business today. Most businesses don’t realise this because they don’t know how it works, nor understand how to get the emails of their customers and prospects. Many business owners know it should be done, but just don’t know how to get it up and running. Smart Businesses Know They Need Email Marketing If you decide you want to get results, we will help you, we will find your right customers. Setup your email funnels, if you have multiple services or products, this is a must. Some of our clients may want to start out with a discount offer of the month, other want a newsletter, other want to pull every possible profit angle from their client base, either way, we can help you and do all the work for you. Are You Ready Start Your Email Marketing Today? We specialise in Email Marketing and know how to walk you through the process to get results. From setting up the forms on your website, setting up an ethical bribe to encourage your customer and prospects to sign up and more. If you feel you want to bring this free revenue source to your business, get in contact with us now, you’ll be glad you did. For Email...
Read MoreMobile Website Design
Mobile Website Designs Having a Mobile website designs is an absolute must have! When your customers or prospects are out and about and they want to find you, they look you up on their mobile phone. If you only have your regular website you are missing out on that business. Here is why you need a Mobile Website Design These days most of your customers have a smart phone, this means when they need you, they can look you up on the go. When they look you up and find your regular site, they have trouble navigating, if you have a smart phone you know what I mean. If you don’t make it easy for the to call you or most importantly for new prospects find your location, they will hit the back button and find some other restaurant with a easy to use site! Having you a newly designed mobile website for your restaurant is critical, because that’s where your customer are. Have you notice when people are in your restaurant either waiting to be seated, they are on their mobile phone? That’s why you should be in front of them with a Mobile website designs for your restaurant. Another Reason To Have A Mobile Website Designs Here’s an idea…say you have a Special, you want to sell more of that during the special period. What if you had a sign in the window or at the front desk that says check out our special on our mobile site. The they browser over to your website (on their mobile while they are waiting) Check it out and with some incentive like (only if they say…hot potato) which they only can find using your mobile site. You sell more and you train them that they can find special offer before coming into your restaurant. That’s just one single Idea and Radip Media Marketing will teach many more strategies. Call us today for a free evaluation! No cost or obligation! For: Mobile website designs for your...
Read MoreS.E.O. | Search Engine Optimization
“Your Customers Are Looking For You Online . . . Can They Find You?” The Fact! Over ONE BILLION local searches every month (and growing 50% every year). 80% of buyers search online first vs using the yellow pages or other print media… 2 out of 3 people use Google to find businesses online. Can they find you even if they don’t know your business’ name? Here’s How People Click: #1 ranked site gets 41% of the clicks #2 ranked site gets 12% of the clicks #3 ranked site gets 8.5% of the clicks If you’re not in Google’s top 3, your competitors are getting YOUR clicks! Let us help you become the #1 authority online in your market through our 5-Point online domination plan… 1. Get listed in the Big 3 (Google Local, Yahoo Local, MSN/Bing Local). 2. Dominate Your site so that it appears in local, natural, and paid search results. 3. Move Up and dominate the front page by making your site search engine-friendly. 4. Lead the Pack through videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site. 5. Your Phone Rings Off The Hook because your potential customers can find you– and you see the results in your increased profitability. Simply Enter Your Name & Email Address Below or Call Us Today at 630-816-4028. Your online domination begins with a free consultation (valued at $250), where we’ll assess your current site, estimate your available traffic and customize a plan for optimizing your site, and create a stream of online traffic to get your phones ringing. Contact Us Today For Your Free...
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